Have you ever wondered why burgers in ads look so different to the ones you buy from the fast food chains? We had A Current Affair in the studio recently showcasing the food styling process and how we shoot the burgers you see in McDonald’s ads.
Click the image below and check out the ACA footage of Jacqui and I in action at the Orchard Studio: http://soc.li/6pIyNdb
I liken it to a first date, getting dressed up, putting on a push up bra, applying the lippy and eyeliner etc. (well, maybe not all of the above, I don’t do the push up bra and lippy too much these days). In the case of the burgers, all the ingredients are shown at the front, so you can see what you get. Only real ingredients are used in the actual quantities. But of course being advertising, we take great care in showing it off in its best light. In store they don’t have the same time to make each burger like we do on a shoot.
What’s your take on it? Here are some of the behind the scenes shots……